So encouraging agency in the sciences, which is like what my work has always been about. I think Latasha, you were saying that like, you want to encourage people to get excited about science, because you want to give them a sense that at least for non scientists, you want to give them a sense, like this is a space where you belong and where you're allowed to ask questions and where you're allowed to be an investigator and, and feel like you have agency in the scientific space. And if that's the goal using a commercial kind of outlet for that is in many ways, lentirely at odds with that, because it's about buying your way into a thing, Oh, by purchasing this thing, I have the capital to buy this thing, then I can be this thing, which I don't think any of us agree that's true, but I do think there is like an implicit messaging that's happening there. That's also kind of at odds with where we are in terms of thinking about the environment and our relationship as like stewards of the environment and not like just buying stuff for the sake of buying stuff. And so I wonder if there's a little bit of like when you're talking, I think this doesn't, it's not like this applies to Startorialist. I think it applies to like trying to be an advocate for this type of engagement at large for me, that's like a little bit of a point of friction.