I just want to add as I'm going to come as a person who loves to go to these things and shop. And also I think that when you have those conversations, it adds to the experience. And then I come away with the merchandise that I feel good about. And something that I'm like, "Oh, I really remember why I bought this thing. And I want to shop more from those ... I want to get something else." When I'm thinking of buying more earrings. And I will remember that experience and then want to go back to that person.