But back to just the weird nuances, it's hard to explain the environment that I'm in and what I'm doing, but it's a lot of making sure that I have a very gentle approach and trying to keep things on a crafty level where I don't look like a museum gift shop, I don't look like a retail store that would be in Harvard Square, trying to get some people, while it's going to be a small number who aren't super excited about the word science to come in jut out of pure curiosity or because they see an interesting drawing or literally just something sparkly.