It's a very complicated. It felt complicated obviously from the beginning., one of the things that struck us as we started looking at trying to think about organizations, we went through the math and really tried to look at all the businesses so that we could talk to the people at the businesses to see if they wanted to be included. We wanted to talk to people about the science and put science facts at the different restaurants. And then all of a sudden I was like, "It's Sunday." As I made a map and a list of the businesses that were on the route, 75% of the businesses are closed. Which I felt like, "Did anybody think about that?" Like you're not necessarily even benefiting the businesses that are there by choosing to do it on a Sunday versus a Saturday. And maybe that's more complicated with closing the road and whatnot, but I do think that there was just inherent... And obviously, this is a bigger conversation of which we, I feel like would always like to do our part, to participate in it in a way that is productive and while also being aware. It felt like the whole enterprise was itself complicated and we had to figure out how to be part of that. But I think also living in a city like Atlanta that's part of the way things happen. And we're really eager to figure out how to participate in the changing nature of what's happening in Atlanta. But to do so in a way that's a little bit more conscientious and we certainly were very aware of that as we got more and more involved.