I think the other layer here is the whole thing with, it sounds to me, and just because I'm the outsider. So tell me to shut up, is the whole issue of gentrification with that part of Atlanta. And so the Streets Alive event coming there's an undercurrent to all of that, that you're tangentially just swept up in a little bit, with this event. So even if you were doing some of that, if you met a few eye-rolls or some guarded folks, I think that would make a lot of sense from their perspectives. So you have to... You were thinking about that too, but I do think it's important to maybe discuss a little bit of that for this effort