it turns out, that's a huge struggle for them too. So I guess part of what I am really interested in trying to pull apart, as this is a learning experience, is this tension between being an organization that can think globally and curate something that is really well integrated because we can think on that global scale. But at the same time, really trying to dig deep into the community and get people excited and motivated to come out and think with us about how to participate in that. So that it really does strike both of those