An example of how this stuff fit in ways that I didn't expect, so there's a table there that's just NASA stickers and Europa Mission stickers, and I took a photo of this because I'm like, pardon my French, "Bullshit." A table of stickers and logos I thought was super underwhelming, and I was 100% wrong about that because I went back like two hours later and that table was ransacked. And this idea that science fandom could be in here and that merch could be this essential part of it, or schwag, was really driven home for me by that experience.