I really do think that buying stuff is one of the ways that we show what has value, almost quite literately. Its also one of the ways that we remember things. Its one of the ways that we join groups, or show support for things. There's so many-this is just something that I don't stop thinking about this. The consumerism aspects I think are bad, but the-my gut tells me that its superficial, but I think it is actually so, so meaningful. What we buy, and what we give to people, and what we wear is who we are, and who we care about, and how we, it's almost a love language sometimes. Buying gifts for birthdays and new babies, and for weddings and things like that. It can be very, very personal, and very, very emotional.