this is just the way I've always thought of it, is working off of what is already the foundation of humanity, which is curiosity. Sharing knowledge. If we don't share knowledge, then we wouldn't be where we're at today. So, why do we get so offended when somebody tries to tell you something you didn't know? I've always-that's where I'm coming from, and I have to come from that way being in the art community, where people are super anti-ads, they hate Silicon Valley, they hate Pride month because of every corporation trying to make money off of it. So, that's kind of a little thing I have to pay attention to. I'm not saying-Marketing has stuff to offer, I just don't think it's the, "Wow, we have to learn from them," because I think there's a lot of different things we can do. But it's not making people want to do something, I just want people to go with the gut they had when they were a kid and they were asking "why" five times over and