I think there's a commonality of human engagement. Even when you're online, even when you have the splashboard, you're still engaging with people. How can we still have this human connection, especially now in this, after this pandemic everybody's looking for connection. I think that this is, I think one way to make science accessible is to make sure we bring our humanity and our whole selves. Especially, I think what intrigues people about certain merchandise, it somehow invokes some kind of memory they have or something, some connection that they already had in their past, and this augments that.