how is this merchandise going to then have a life of its own once it leaves you and part of that is having that merchandise, having the life as well as the person who's selling, it gives you some gives the purchaser either a story, or either the tools to be able to have the merchandise, have a life of its own outside of when it leaves the booth. Either by telling I bought this from a scientist who works on this or this actually represents this galaxy, or this is my sign. And, so I think that will be a way for this to actually be engagement because you want it to spark something into, in that person who actually bought it. You don't want them to say, Oh, I bought these earrings, but I'm never gonna wear them, but when they go out into the world and they put them on and like a special occasion, and then when people ask, what it says, and then they are able to like be science and become like a mini science educator