on the other hand also having it be legitimize as a form of research communication, if that makes sense. I get super excited, for example, when there's like big press conferences, when the image of the black hole came out. So we have the new image of the black hole on a bunch of jewelry when that image came out, one of the women at one of the press conferences was wearing a dress by one of the designers that we've worked with in the past. And now I've seen her even give more recent talks and she has a custom dress with the black hole image on it, by that same designer. And so that we weren't directly involved with, but we've supported that designer, given her images, helps connect her with other people for other projects.