Yeah, I think there's just something about the level of excitement that people have when they're in a place that they know, "Okay, I like science or someone I care about likes science and I'm in a place where the person running the store or shop or whatever is like, I like science too." And so they get really free. And this woman came in and she was talking about her wife who's actually a science teacher or her friend was a science teacher but her wife works in science. And she, I forget what the brooch was, but it was Marie Curie or Annie Jump Cannon, it was one of the female scientists. And she was like, "I'm going to buy this and she is totally going to have an orgasm over this. Can I say that is that okay?" And she was so funny because she was so excited that this small thing was going to be so important to someone that she cared about and being able to share and express their love of science and respect for that. In such a funny and silly way. Yeah it was a Rosalind Franklin. Because she's like, "Oh, who's this?" And Laura's like, "Oh, Rosalind Franklin discovered the double helix structure of DNA." And she was like instantly, "Yes, I want that."