as much as I want to sell and engage with people who don't know science, the shop did start to make females in academia feel more comfortable expressing themselves in fashion. Because it's something that I had gotten criticized for, was wearing heels and make up, by my department head, that's why I left that department. So, there is also the component of not just the general public, but also making people feel more comfortable in a lab setting or when they have to go to campus and most of the people in their class are men and are people that they don't talk to. And they'll be like, "Oh, I like your uterus necklace. Where'd you get that?" And can make friends in academia that way, so there's that component too