I do think that there could be some positives in learning what people are interested in. And I don't know how to say this, but giving the people what they want. So by learning what's selling well and having it stay within the science branding, which I already, like I've already expressed, I feel like that's a challenge in itself to determine what is the science brand, what you want to focus on is infinite, I think. But anyway, if you have that opportunity you could actually investigate what gets people excited.