One thing that jumped out to me that I thought was really cool when listening to the Atlanta conversation was there was a part about discussing Clif bars and REI came in and it was talking about REI was an obstacle course. And I was like, "Wow, that sounds a really cool thing." But then the conversation was around this isn't reflective of the neighborhood or this store isn't here or something like that. And I may be misspeaking on that, but it was interesting because we had a previous year, a rock climbing wall at a similar event at Dwight whenever we were there for the fall festival, I believe. And I was like, "It's interesting because this is from the parks and rec department, which these kids are already super familiar with and they know these people because they bring in movies in the park in the summer as well." So I was just thinking of really similar amenities that we brought, but really being important by who in the community is bringing that in and how it's received.