There's this question, is this a really good use of our efforts? What value does this have? The impact, all those classic questions. In which case, is this feeling really small, and insignificant? Participation in cons, or parades, or other programs? Does that move any needles that I actually care about? Or on the other hand, is this a really good path to reaching people? And particularly people we don't normally reach, and is this actually really important? If this idea, that if your organizations, and your values aren't visible, then they're invisible. And is this a great way, to ensure visibility in the communities that we operate in?