The actual cosplay contest itself is like the tip of the spear. There's this huge pipeline of stuff that leads up to this moment and the judging itself was interesting because these people queue up, they get in front of the judges, they explain their costume, again, as Paul mentioned they're really focused on the craft. The baseline things that I associate with cosplay which is identity and enthusiasm and community, all that stuff they take for granted. By the time you get in front of a judge, they assume all of that. All they really want to care about is their craft and how it affects their community. And that really spoke to me about how we need to think about integrating with that program. We need to look at that complete pipeline between when people start building their costume a year before the show and the hundreds of hours and hundreds of dollars that go into it and what it takes for them to make that commitment, and then what are the incentives for them to participate, and then what are they actually getting judged on and understand all that and then fold in a science component appropriately.