I do think the reaction to science comes from ... people cheering for the fact that science was on the sign, I think probably stems in a large part from the fact that it is a parade, and that's the accepted behavior. And so it's probably very likely that they were cheering for every bit of it that came by because of, "Hey, it's also part of the parade." So I think some of it was getting caught up in the atmosphere of the parade itself, but I do think that this was in some ways a unique subset of people in Atlanta that had an open mind towards science and science fiction and fantasy and gaming and that subset. Not necessarily everybody, but I think it's a case of, there's people who were on the fence and didn't know what they wanted to do with it. When you're in that environment and seeing how positive it is and you're left with this reaction of, "Oh, that was kind of cool. Maybe there's just some things that I want to start looking into."