I feel like I've just got a real learning point from this in terms of practicality. I put that in bold here in my notes of the importance of doing this more than once because- Sorry. I mean, I've heard from, I think that in each of the recordings I've done with people about who've done this sort of a thing, like flags, sorry, St. Petersburg effort, they really stepped it up the second time. They kind of were like, we're ready for this. The first time, they're like, "I'm not sure why we're doing this. Where do we get a trailer from? How's this going to?" Well, yes. Then, the second time they're like, "Right, you know how this goes."