I agree that having seen some of the participants during the parade, where we leave some big organizations unnamed in this, for the fact that they just showed up with a Jeep and a banner on the float, I personally was turned off by that. And when you know it's a big and well-funded organization, and you think, "Really, guys, that's the best you could do?" So honestly, it demonstrates how much effort you put into doing this. So there's a little bit of go big or go home. Yeah, exactly. Yeah, or at least put in effort to show that you care.