So, explicitly, what was there was St. Pete Science Festival, their website, and the date of the next festival, but there's a lot of implicit things happening. Again, support for the community is one of those big implicits because they're there. They're integrating into the theme of the event, and so that will automatically suggest effort, as does the presence of a decorated float, anyway. It can then be inferred that you spent money and time to be a part of that event, and that suggests that you care about what you're doing. I would also say that your theme did contribute to this implicit idea that science is fun: bouncy music, flashing lights, fog cannons, and things like that are fun. And, therefore, so are you. So science got to be told as fun. The St. Pete Science Festival, which is connected to that, therefore gets an implication of being fun. Yeah, so for me, those were the implicits.