I come from communication science. And one of our big theorists, Marshall McLuhan has a really famous statement, the medium is the message. And I think that that very much applies here. You cannot separate the context from the message itself, it is the message, it is what you are trying to do at these events, is inevitably molded and formed by the event that it is in. The people that you deliver it to change because of that event, the way that people are going to process, the messages that you are giving them are going to naturally change because of the context it is delivered in. So yes, what that means specifically for a parade? I don't know. I don't know if it means that these themes will only appear in a parade. I don't think so. But I do think that it means that the context of a parade will always to be different than the context of a Science Festival of a museum, of a science center, of a lecture in a classroom, that they must be examined on their own merits.