what was different from the parade event versus other outreach activities that we've been involved in, as it relates to situated engagement is that there's an energy there that I haven't experienced in any other event in our community and I go to a lot of events, festivals, other parades, but this particular parade in the center of our city with tens of thousands of people. And when I recall two videos that I've watched of people from the top end of our flow looking down to the masses, that was such a... It just brought chills to me just thinking about those people. And us shooting t-shirts out with t-shirt guns and handing out the refraction glasses and them wanting more and more and more and all I could think of was playing a song for the DJ. And I don't know, it was just an amazing experience. That energy there is one thing that makes it different.